Maybelline New York

A targeted, brand-aligned reporting approach for the world's leading cosmetics brand.

WHAT THEY NEEDED

With technical ESG disclosures managed by their parent company, Maybelline New York had the freedom to do something different: a shorter, more targeted report focused on genuinely engaging consumers, employees, and key partners. They needed a partner who could bring their impact to life in a way that felt bold, brand-aligned, and unmistakably them.

HOW WE HELPED

We led the full process — reporting strategy, stakeholder engagement, copywriting, design, and creative launch content — with the north star of making every element feel like Maybelline. The result was a vibrant, energizing report and a suite of promotional assets built to travel across channels and moments in the year. 

SERVICES

Impact Reporting, Communications Strategy, Storytelling & Content Creation

“The Reconsidered Team are exceptionally thoughtful and detail oriented, strategic and deliberate in their approach. I have known Jess for years and always been very impressed with the quality of her work but I was also very pleased with how her style and way of working seamlessly translated to the rest of her team. Working with the Reconsidered team, even through a key team member change, was easy, collaborative and beautifully executed. They delivered a comprehensive consumer -facing report and full suite of communication assets that we are leveraging today.”

— Rachel Taplinger, Head of Sustainability, Maybelline New York